Research and Insights

Our platform provides access to an extensive range of current data, statistics, studies, and analyses concerning different aspects of the tourism sector in Wales. Here, you can discover engaging, easily understandable, and pertinent details on a diverse array of topics within our field

Inside the grounds of a castle with views of the sea beyond.

International Passenger Survey: Wales figures

The International Passenger Survey (IPS) results for Wales showing international visits and spend.

Two cyclists heading toward a footbridge crossing a vast lake.

Market demand

Each year Visit Wales conducts research amongst its priority markets

'The Long Course Weekend’ swimming event, Tenby

Re-contact survey reports

These are detailed reports drawn from an online survey conducted amongst Visit Wales consumer contacts

Hazy view of Llyn Trawsfynydd with Eryri mountains in the background

Domestic GB day visitors

Visit our research section for the latest statistics and insights about day trips to Wales by GB Visitors

Views over Bannau Brycheiniog from Llangyndir, with mist deep in the valley

Domestic GB overnight visitors

Visit our research section for the latest statistics and insights about overnight trips to Wales by GB Visitors

Contact Research & Insights team

Email the team if you’d like to know more about the statistics and research available

Email the team