Day trips to Wales by GB visitors

Wales trips 

• In 2024, Great Britain (GB) residents took 157.84 million leisure day trips lasting 3 hours or more in Wales with £5.50 billion spent during these trips.
• 34% of leisure day trips taken in Wales were tourism day trips, with 53.25 million trips taken in 2024, with an associated spend of £2.41 billion.
• Approximately 6% of GB leisure day visits of 3 hours or more included a visit in Wales. The share of GB tourism day trips which included a visit in Wales was 5%.
• Approximately 5% of expenditure on GB leisure day visits of 3 hours or more was spent in Wales. The share of total GB expenditure on tourism day trips in Wales was 4%.
• Compared to 2023, the volume of leisure day trips of 3 hours or more taken in Wales in 2024 was 7% lower, whilst the volume of tourism day trips taken was 13% lower.
• In 2024, the average expenditure on leisure day trips of 3 hours or more was £35 compared to £45 for tourism day trips taken in Wales.

Read our report for further information on trips taken to Wales in 2024.

Statistics on day visitors are obtained from the Great Britain Day Visits Survey. This is a weekly online survey of around 35,000 GB residents each year. The survey is managed jointly by Visit Wales, VisitEngland and VisitScotland. Please read our Background Quality Reports for full details of the survey method and quality assurance measures.