Research and Insights

Research on what cyclists need for a perfect trip

Consumer research with cyclists, exploring their needs when taking cycling breaks and holidays (latest update: December 2025) .

The latest quarterly statistics (July to September 2025) on overnight and day trips to Wales by GB residents.

The International Passenger Survey (IPS) results for Wales showing international visits and spend (latest update: October 2025)

The Tourism Barometer gives a snapshot of industry performance after key tourism calendar points (published October 2025)

This webinar explored the latest data and trends shaping the sector.

Each year Visit Wales conducts research amongst its priority markets

These are detailed reports drawn from an online survey conducted amongst Visit Wales consumer contacts

The latest annual statistics (2024) on day trips to Wales by GB residents, a key market for Wales.

The latest annual statistics (2024) on overnight visits to Wales by GB residents, a key market for Wales (latest update: January 2026)

Wales Visitor Economy: Data on employment, earnings, enterprises & expenditure

An overview of the various project evaluations with their goals, methods, and outcomes

Bedstock surveys show the number of tourism accommodation establishments and bed spaces in Wales by accommodation type as at June 2022.

Research on current capacity, demand and opportunities for growth in golf tourism in Wales

Email the team if you’d like to know more about the statistics and research available

Email the team

Previous Research conducted by Visit Wales, including Visitor Surveys and Visitor Attractions trends