Research and Insights

Inside the grounds of a castle with views of the sea beyond.

International Passenger Survey: Wales figures

The International Passenger Survey (IPS) results for Wales showing international visits and spend (latest update: October 2025)

Wales Tourism Business Barometer: Summer Wave 2025

The Tourism Barometer gives a snapshot of industry performance after key tourism calendar points (published October 2025)

Discover the Power of Tourism Insights with Visit Wales

Join the Visit Wales Research and Insights team on 14 October 2025 for a dedicated webinar showcasing the wide range of data and intelligence available to support the tourism industry in Wales.

Registration open - book your free place

Two cyclists heading toward a footbridge crossing a vast lake.

Market demand

Each year Visit Wales conducts research amongst its priority markets

'The Long Course Weekend’ swimming event, Tenby

Re-contact survey reports

These are detailed reports drawn from an online survey conducted amongst Visit Wales consumer contacts

Hazy view of Llyn Trawsfynydd with Eryri mountains in the background

Domestic GB day visitors

Visit our research section for the latest statistics and insights about day trips to Wales by GB Visitors

Views over Bannau Brycheiniog from Llangyndir, with mist deep in the valley

Domestic GB overnight visitors

Visit our research section for the latest statistics and insights about overnight trips to Wales by GB Visitors

View of Cefn Sidan Beach, Pembrey, West Wales

Wales Visitor Economy Profile

Wales Visitor Economy: Data on employment, earnings, enterprises & expenditure

Visit Wales Project Evaluations

An overview of the various project evaluations with their goals, methods, and outcomes

Wales Bedstock Data

Bedstock surveys show the number of tourism accommodation establishments and bed spaces in Wales by accommodation type as at June 2022.

Contact Research & Insights team

Email the team if you’d like to know more about the statistics and research available

Email the team

Previous Research conducted by Visit Wales

Previous Research conducted by Visit Wales, including Visitor Surveys and Visitor Attractions trends