What's new?
Travel trade's growing value to Wales
New research commissioned by Visit Wales shows the travel trade generated an estimated £40.5 million for the Welsh economy in 2025, highlighting the growing importance of tour operators in bringing visitors to Wales.
Domestic tourism: latest figures
The latest provisional statistics (January to December 2025) on overnight and day trips to Wales by GB residents.
Domestic Sentiment Tracker
The Domestic Sentiment Tracker is a monthly study commissioned by Visit Britain, Visit Scotland and Visit Wales, providing up‑to‑date insight into UK travel intentions and behaviour. (Latest update: March 2026)
Research on what cyclists need for a perfect trip
Consumer research with cyclists, exploring their needs when taking cycling breaks and holidays (latest update: December 2025) .
Wales tourism performance & visitor numbers
Travel trade's growing value to Wales
New research commissioned by Visit Wales shows the travel trade generated an estimated £40.5 million for the Welsh economy in 2025, highlighting the growing importance of tour operators in bringing visitors to Wales.
Domestic tourism: latest figures
The latest provisional statistics (January to December 2025) on overnight and day trips to Wales by GB residents.
International Passenger Survey: Wales figures
The International Passenger Survey (IPS) results for Wales showing international visits and spend (latest update: October 2025)
Wales Visitor Economy Profile
Wales Visitor Economy: Data on employment, earnings, enterprises & expenditure
Business sentiment & industry confidence
Wales Tourism Business Barometer: Summer Wave 2025
The Tourism Barometer gives a snapshot of industry performance after key tourism calendar points (published October 2025)
Domestic Sentiment Tracker
The Domestic Sentiment Tracker is a monthly study commissioned by Visit Britain, Visit Scotland and Visit Wales, providing up‑to‑date insight into UK travel intentions and behaviour. (Latest update: March 2026)
Market demand & consumer behaviour
Market demand
Each year Visit Wales conducts research amongst its priority markets
Re-contact survey reports
These are detailed reports drawn from an online survey conducted amongst Visit Wales consumer contacts
Discover the Power of Tourism Insights with Visit Wales
This webinar explored the latest data and trends shaping the sector.
Activity specific insights
Research on what cyclists need for a perfect trip
Consumer research with cyclists, exploring their needs when taking cycling breaks and holidays (latest update: December 2025) .
A fresh look at the potential of the golf tourism market
Research on current capacity, demand and opportunities for growth in golf tourism in Wales
Accommodation supply data
Wales Bedstock Data
Bedstock surveys show the number of tourism accommodation establishments and bed spaces in Wales by accommodation type as at June 2022.
Visit Wales research & evaluation
Visit Wales Project Evaluations
An overview of the various project evaluations with their goals, methods, and outcomes
Previous Research conducted by Visit Wales
Previous Research conducted by Visit Wales, including Visitor Surveys and Visitor Attractions trends
Before you start...
Cookies
Animations
This site uses animations - they can be turned on and off