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Welcome to Visit Wales's site for the tourism Industry

Croeso: Tourism is big business in Wales. Tourists spend around £13.5 million a day whilst in the country, amounting to around £4.95 billion a year. Our team at Visit Wales works closely with you, the tourism industry, to help support and responsibly grow the sector. Here you will find the latest information on funding and support, business grading, research and insights, marketing campaigns, news updates and details on how to work with us.

Tourism industry policy and legislation

Find links and updates to the tourism industry policies and legislation at their various stages

Update: tourism industry policy and legislation

Read the latest update about tourism industry policies and legislation (23/03/2026)

Cyclists on the Mawddach Trail, North Wales

Research on what cyclists need for a perfect trip

Consumer research with cyclists, exploring their needs when taking cycling breaks and holidays (latest update: December 2025) .

People arriving at the Hay Festival 2025

Visit Wales product listing guidance

Learn how to create and amend your Visit Wales tourism product listing so it appeals to visitors.

Group boarding Dale Princess boat at Martin's Haven, Skomer, Pembrokeshire.

Working with us

Find out about the different ways you can work with us and connect with the Visit Wales industry team

Marketing, Messaging & Engagement

Campaigns and Updates

Our campaign invites you to share your Hwyl and get involved in Wales’ warm welcome. Find out more on how you can get involved.

Group of girls enjoying the Rib Ride on the Menai Straits

Feel the hwyl this spring - campaign update

Continuing with the momentum of our flagship hwyl campaign, we're strengthening our domestic and international visibility.

Friends being served Welsh cakes at a bakery store on the Cardiff Food Tour

Get involved and share your 'hwyl' in Wales!

A woman being served at the Alex Gooch Bakery, Whitchurch Road, Cardiff.

Hwyl. Only In Wales: Resources and assets

Resources and assets - work with us and share your hwyl!

A group of young people at the Between the Trees festival, Candleston Woods, Merthyr Mawr, South Wales.

Hwyl campaign: Understanding our target audience

Global promotion and engagement

Discover how global campaigns and tools like TXGB can help grow your business and share Wales with the world.

Wales makes headlines around the world

Discover how the Visit Wales Media team works in partnership with journalists and media outlets across the UK and internationally to share the story of Wales.

A group of friends doing yoga, enjoying a sauna and cold water swimming at Newgale beach, Pembrokeshire.

Discover your Hwyl moment in Wales

A Germany focused digital campaign across Meta, Pinterest and YouTube, supported by high‑profile media partners, sharing Wales’ landscapes, culture and hwyl.

Year of Wales and Japan 2025

Wales shines at Expo 2025 Osaka, celebrating a strong and creative partnership between Wales and Japan.

A couple on a footbridge next to a waterfall, surrounded by trees.

Grow sales for your business

Boost sales, reach new customers and drive direct bookings for your business in Wales.

Children playing on Aberporth Beach, Cardigan Bay, Ceredigion, West Wales

Responsible Tourism in Wales

Responsible Tourism means growing travel in a way that benefits everyone. It’s about making Wales a better place to live in, and a better place to visit.

Create hwyl through sense of Welshness

The hwyl campaign celebrates Wales’ warm welcome - inviting visitors to experience joyful moments and a deep sense of Welshness through all the senses.