Croeso: Welcome to Visit Wales's site for the tourism Industry

Discover the latest funding, support, insights, campaigns and opportunities to work with Visit Wales.

What's new

Tourism and hospitality industry engagement events

Wrexham Lager tasting event at The Bank. Part of Wrexham Food Tour led by Pure Wales tours, Wrexham, North Wales.

Inspiring visitors with a taste of Wales

Discover how our Hwyl Hospitality campaign is putting Welsh food, drink and hospitality in the spotlight and inspiring UK visitors to choose Wales for an autumn break.

Three cyclists at Caernarfon on the Brailsford Way, North Wales

Wales' cycling tourism gets a Grand Départ

54 projects share £3.2m to improve cycling facilities and grow visitor economies

Family with bikes sat at picnic bench, Mawddach Trail

Year of Cycling 2027 - Marketing webinar

Be first to hear our 2027 plans and how we'll maximise the Tour de France Grand Départ for Wales

Making AI work for your tourism business

Join our free in-person AI workshop and discover new ways to attract customers and grow bookings

Cycling in Wales & Le Tour de France 2027

Wales' cycling tourism gets a Grand Départ

54 projects share £3.2m to improve cycling facilities and grow visitor economies

Beddgelert on the Brailsford Way, North Wales

Le Tour de France is coming to Cymru

How tourism businesses can make the most of Le Tour de France 2027 and build a lasting legacy for cycling in Wales.

A cyclists' haven: The Lodge, Staylittle

See how The Lodge Staylittle has created a standout cyclist-friendly experience, with purpose-built facilities and a strong focus on what riders need.

Give cyclists a warm Welsh welcome

Simple touches like bike storage, water refills and sharing local routes can make a real difference, it’s all about helping cyclists feel valued and ready to stay longer. These quick wins show cyclists they’re truly welcome in Wales.

Cyclists on the Mawddach Trail, North Wales

Research on what cyclists need for a perfect trip

Consumer research with cyclists, exploring their needs when taking cycling breaks and holidays (latest update: December 2025) .

Working with Visit Wales

Group boarding Dale Princess boat at Martin's Haven, Skomer, Pembrokeshire.

Working with us

Find out about the different ways you can work with us and connect with the Visit Wales industry team

Create hwyl through sense of Welshness

The hwyl campaign celebrates Wales’ warm welcome - inviting visitors to experience joyful moments and a deep sense of Welshness through all the senses.

Children playing on Aberporth Beach, Cardigan Bay, Ceredigion, West Wales

Responsible Tourism in Wales

Responsible Tourism means growing travel in a way that benefits everyone. It’s about making Wales a better place to live in, and a better place to visit.

People arriving at the Hay Festival 2025

Visit Wales product listing guidance

Learn how to create and amend your Visit Wales tourism product listing so it appeals to visitors.

Group of girls enjoying the Rib Ride on the Menai Straits

Feel the hwyl - campaign update

Continuing with the momentum of our flagship hwyl campaign, we're strengthening our domestic and international visibility.

Friends being served Welsh cakes at a bakery store on the Cardiff Food Tour

Get involved and share your 'hwyl' in Wales!

A woman being served at the Alex Gooch Bakery, Whitchurch Road, Cardiff.

Hwyl. Only In Wales: Resources and assets

Resources and assets - work with us and share your hwyl!

Wales makes headlines around the world

Discover how the Visit Wales Media team works in partnership with journalists and media outlets across the UK and internationally to share the story of Wales.