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Welcome to Visit Wales's site for the tourism Industry

Croeso: Tourism is big business in Wales. Tourists spend around £13.5 million a day whilst in the country, amounting to around £4.95 billion a year. Our team at Visit Wales works closely with you, the tourism industry, to help support and responsibly grow the sector. Here you will find the latest information on funding and support, business grading, research and insights, marketing campaigns, news updates and details on how to work with us.

The latest tourism updates and opportunities

Tourism and hospitality industry engagement events

Foyer of Wales Millennium Centre, Cardiff Bay

AI made practical: a free hands-on workshop

If you’ve heard about AI and you’re wondering if it’s worth your time, this in-person workshop is for you.

Cyclists on the Mawddach Trail, North Wales

Research on what cyclists need for a perfect trip

Consumer research with cyclists, exploring their needs when taking cycling breaks and holidays (latest update: December 2025) .

View of people at Cardiff International White Water, Cardiff Bay

VWAAAS and accommodation businesses

Find out how accommodation operators offering adventure activities can be listed on VisitWales.com

People arriving at the Hay Festival 2025

Visit Wales product listing guidance

Learn how to create and amend your Visit Wales tourism product listing so it appeals to visitors.

Practical ways to reach new customers

Grow your tourism business: Practical ways to reach new customers

Marketing, Messaging & Engagement

Hwyl letters at the Eisteddfod Genedlaethol Wrexham

Year of Croeso - Autumn 2025 Campaign update

Year of Croeso: the latest news

Friends being served Welsh cakes at a bakery store on the Cardiff Food Tour

Year of Croeso: Get involved and share your 'hwyl' in Wales!

Image of three people taking a selfie at Cardiff Castle

2025: Year of Croeso

Discover our flagship marketing campaign for Wales: Hwyl

Picture of Emma D’Arcy, Clinton Liberty House of the Dragon, Season 2 - Episode 7

'Starring GREAT Britain' Campaign 2025

Discover Wales as a premier film and TV destination and join the 'Starring GREAT Britain' campaign.

Wales makes headlines around the world

Discover how the Visit Wales Media team works in partnership with journalists and media outlets across the UK and internationally to share the story of Wales.

A group of friends doing yoga, enjoying a sauna and cold water swimming at Newgale beach, Pembrokeshire.

Discover your Hwyl moment in Wales

Our international marketing activity in Germany continues to grow, with a two-phase digital campaign running across Meta, Pinterest and YouTube, supported by high-profile media partnerships. From lead generation to hero content and advertorials, we’re showcasing Wales’ landscapes, culture and hwyl to millions of curious travellers.

Year of Wales and Japan 2025

Wales Shines at Expo 2025 Osaka. This unforgettable celebration marked a powerful moment of connection between Wales and Japan — a partnership built on shared values, artistic exchange, and forward-thinking collaboration. Find out more about the Wales–Japan partnership and how it’s shaping exciting opportunities.

A couple on a footbridge next to a waterfall, surrounded by trees.

Grow sales for your business

Boost sales, reach new customers and drive direct bookings for your business in Wales.

Children playing on Aberporth Beach, Cardigan Bay, Ceredigion, West Wales

Responsible Tourism in Wales

Responsible Tourism means growing travel in a way that benefits everyone. It’s about making Wales a better place to live in, and a better place to visit.

Create hwyl through sense of Welshness

In our Year of Croeso, the hwyl campaign celebrates Wales’ warm welcome - inviting visitors to experience joyful moments and a deep sense of Welshness through all the senses.