There are many ways to work with Visit Wales to maximise opportunities for your business. Below are our top tips on how to get the most from working with us.
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Sign up to the industry newsletter and social channels
Stay connected with Visit Wales industry. Get the latest and tourism news and opportunities for your organisation. This includes funding updates, key industry legislation and webinars.
- Register to receive our Visit Wales tourism industry newsletters.
- Follow us on social media - LinkedIn, Facebook
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Get Quality Assured
Grading stars are a sign of quality. Visit Wales quality assurance and approved schemes are free. They give visitors confidence that your business meets recognised standards.
Quality Assured businesses can be featured on the Visit Wales product listing. Other opportunities include press features, media visits and website articles features.
Visit Wales also offers Welcome Awards. Recognising businesses that provide additional facilities and services for specific visitor needs. These can be added to your listing to further strengthen your offer.
It is important to display the correct grading plaque at your business and logo on your website.
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Add your product or event listing to visitwales.com
As a graded business, you can list your product or event for free on visitwales.com. This helps you reach visitors planning a trip to Wales. Our marketing campaigns drive traffic to the site. A listing on Visit Wales significantly increases the chances of AI finding and recommending your business. Keep your listing up to date to make the most of this exposure.
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Work with Visit Wales to share your news and product updates
Keep us up to date with your latest news, content and product updates by emailing Productnews@gov.wales
We can share and include your product information:
- in our digital content
- for familiarisation trips
- in press and media updates
- and with partners such as VisitBritain for their campaigns.
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Stay informed with the latest visitor economy research and insights
Access the latest research from Visit Wales’ Research and Insights team, this includes data on:
- visitor demand
- market trends
- business performance to support informed decision‑making.
Explore available reports and contact the team via Research and Insights | Industry.
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Work with Travel Trade and Business Events
We work with Welsh businesses to reach the global Travel Trade and Business Events markets.
Opportunities include features in:
- digital content
- fact sheets and itineraries
- participation in familiarisation trips for tour operators and agents
- and joining us at key trade events.
If you offer venues, accommodation, activities or experiences suitable for group or team‑building programmes. We can help promote your offer to international business events buyers. This includes dining experiences, curated tours, or cultural and adventure activities. Explore:
- how we can help you reach the travel trade
- working with us to promote yourself to the Business Events Industry.
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Grow sales with Tourism Exchange Great Britain (TXGB) and the VisitBritain Shop
TXGB is a digital platform connecting accommodation, attractions, experiences and tours with more customers. We have partnered with TXGB to give Welsh businesses better access to online sales channels to drive direct bookings. You can also reach new international and domestic audiences on the VisitBritain Shop.
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Develop your workforce through our skills resources and support
Explore some of the resources, funding and support available for your business to assist with recruitment, training and upskilling. Such as through the Flexible Skills Programme funding.
Skills, Recruitment and Training Support for Businesses | Industry
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Register to use the free Cymru Wales Brand assets site
Access free Cymru Wales brand assets to support your own Wales marketing activity. Use our campaign toolkits to align your communications with Visit Wales marketing campaigns.
Register to browse and download our Cymru Wales Brand assets.
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Get involved. Engage with our campaigns, sign up to the consumer newsletters and social channels
Stay connected with Visit Wales consumer marketing. Get involved in our latest marketing campaigns. Follow us on our consumer social media channels for the latest updates, events, and inspiration.
We also send out regular newsletters to consumers with information on things to do, places to stay, events and prize draws.
- Subscribe to our consumer newsletter
- Get involved in our Hwyl campaign
- Follow us on our consumer social media channels:
- Web - visitwales.com
- Facebook – @wales
- TikTok – @visitwales
- Pinterest – @visitwales
- YouTube – @visitwales
- Instagram – @visitwales
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Help us showcase a sense of Welshness and encourage repeat visits
Sense of Welshness enhances the visitor experience and encourages repeat visits. By creating a emotional connection to Wales, businesses can give visitors a memorable experience. One they want to share and return for. This can be expressed through the senses – from local food and design to language, service and storytelling.
Businesses play a vital role in shaping how Wales is experienced. By adding local touches into everyday moments, you bring a Sense of Welshness to life and strengthen Wales’ appeal as a destination.
How to encourage visitors to return with Sense of Welshness.
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Support responsible tourism through Addo
The Addo campaign encourages people across Wales to take simple actions. These actions protect the environment, support local communities and celebrate Welsh culture. Helping make Wales a sustainable place to live in and visit.
Find out about the easy things you can do to support responsible tourism.
For further assistance on working with Visit Wales, contact your Visit Wales Regional Engagement Manager.
Sign up to the industry newsletter
Subscribe to the Visit Wales tourism industry newsletter to keep up to date with the latest news and developments.
