Managing your Visit Wales tourism product listing

The events we list should not be too ‘hyperlocal’ but a high enough quality to appeal to international visitors as well as domestic ones. There should also be sufficient publicity / web presence or social events (on Facebook for example) surrounding the event to be able to signpost visitors to, should they require more information / directions or prices.

Event must attract a minimum of 200+ attendees.

National significance – would you travel to Wales for this event? Our aim is to attract visitors from key international markets. We strive to:

• promote and market Wales locally and internationally,
• build Wales’ reputation as a global events destination,
• build advocacy from the local community. 

Visit Wales prioritises events that we have financially invested in or offered a level of grant support for hosting their event in Wales.  There may be events that we will feature because of their unique nature and their ability to bring visitors to that specific area or raise the profile for Wales. 

The event image needs to be at least 1920 x 1440 pixels in size.

For events that include activities such as guided walking/cycling/watersports we will need to check if the activity falls under our Accreditation Assurance Scheme which is required for those adventure activity businesses who wish to be listed on visitwales.com. For more information, take a look at our Adventure Activity Assurance Scheme page or if you would like advice or help please contact quality.tourism@gov.wales

All events will be checked before being approved and published.

All events are displayed on the Visit Wales’ website via our events database. If you have a St David’s day event that you would like to list on visitwales.com it must meet the criteria set out below.

Event must attract a minimum of 50+ attendees.

National and/or local significance

• would you attend this event locally within your community?
• would you travel to Wales for this event? 

Our aim for St David’s day is to attract visitors from key international markets as well as signpost events for local communities. We strive to:

• promote and market Wales locally, nationally and internationally,
• build St David's day's reputation in Wales as a global event, and local community offering,
• build advocacy from the local community. 

The event for St David's day must take place between 14 February to 16 March. Events will be removed from the database after the final date. 

Visit Wales prioritises events that we have financially invested in or offered a level of grant support for hosting their event in Wales. There may be events that we will feature because of their unique nature and their ability to bring visitors to that specific area or raise the profile for Wales. 

These are defined by their ability to attract and influence large-scale international audiences and extensive media coverage. The events should deliver economic impact and significant visitor numbers for the host destination. They can command global TV audiences and involve major international sponsors.  They can have a positive impact in influencing specific market segments and in changing attitudes and behaviours.

These international events are not 'owned' by Wales and would have to choose Wales in the face of international competition. Examples include the Ashes Test Match, rugby’s Heineken Cup Final, golf’s Senior Open Championship and WOMEX. 

These events can also have a strong international dimension but unlike the category of major events described above they are recurring. They are also either unique to Wales or distinctively Welsh in flavour, and reflect our culture, traditions and values. They enhance the image and cultural identity of Wales and provide a high quality experience for the people of Wales and for visitors.

Successful signature events continuously re-invigorate and replenish their audiences. Examples include established events such as the Hay Festival, the Llangollen International Music Eisteddfod, Cardiff Half Marathon and the Green Man festival.

These are typically smaller, often new, events with a footprint and focus that is regional, local or sector led and which demonstrate the ambition and potential to evolve and grow to become major or signature events for Wales. These events can also act as milestones in growing the capacity, experience and credibility of destination Wales, acting as a necessary precursor to the hosting of targeted major events. Examples include Focus Wales and Machynlleth Comedy Festivals.

There are events taking place across Wales that align with Wales’ thematic ‘Years of’ approach and reflect one or more of Wales' core product strengths namely, adventure, culture and landscape. For example, in 2018 during Wales’ Year of the Sea many new events took place that brought our coasts alive and put our epic shores front and centre of our marketing.

As with all events they must be global in outlook and of high quality that meet the Wales Brand objectives.

• Elevate our status.
• Surprise and inspire.
• Change perceptions.
• Do good things.
• Be unmistakably Wales.

We are also keen to promote events that link in with The Wales Way, the Wales Coast Path and Welsh food and drink.

From November 2025, we’ve moved to a new Tourism Product Database Management System. If you had an account to edit a product listing prior to November 2025 your Username will remain the same but the url to access the product database and amend your product listing has changed

The new url is -  https://extranet-wales.newmindets.net/App/Extranet/Login.aspx

Log in and check your database product listing records for VisitWales.com,  traveltrade.visitwales.com and meetInwales.com.

The entire product database for listings on visitwales.com has been migrated to the new product database system. If you had an account to log in to the previous database, prior to November 2025, then the product information will have been moved to the new database.

You should have received an email from Simpleview Europe, trading as Granicus Firmstep (on behalf of Visit Wales), with information on how to log into your account using the new product listing management system. If you are having issues accessing the management system, contact the Visit Wales Data Steward by emailing visitwalessupport@granicus.com or calling 0330 808 9410.

You can access the portal by logging into the Tourism Product Database Management System using this URL: https://extranet-wales.newmindets.net/App/Extranet/Login.aspx

On the login screen, enter your username and password. If you cannot remember your password, click on ‘forgotten my password’.

To update your listing simply complete the fields and check and save each section as you go along.

You can access our webinar recording which provides an overview of how to use the new Database Management System - Introduction to DMS by Simpleview Europe. 

For more detailed step by step guides please contact Wales Data Stewards by emailing visitwalessupport@granicus.com

For help updating or logging in please contact our Visit Wales Data Stewards by emailing visitwalessupport@granicus.com or calling 0330 808 9410.   

If your listing is not appearing from searches when you think it should, please let us know and we can investigate this for you.

Please include details of the search parameters that you have used. For example:

• Summary: A brief overview of the searches you carried out and the device used.
• Attachments: Any pertinent screenshots, logs, or documents.
• Additional information: Further details that may be relevant or useful.