News and updates

Marketing, Messaging & Engagement

Campaigns and Updates

Year of Croeso 2025 — our campaign invites you to share your Hwyl and get involved in Wales’ warm welcome. Find out more on how you can get involved.

A young girl stands in a field of bright yellow daffodils in spring. She wears a navy knitted hat with a pom-pom, a striped scarf, and a white jumper, sniffing a flower.

Help us turn the world Welsh this St David’s Day

Random Acts of Welshness is a simple, fun way for tourism businesses to celebrate Wales. Get involved, share the hwyl and show what makes your place unique.

Hwyl letters at the Eisteddfod Genedlaethol Wrexham

Year of Croeso - Autumn 2025 Campaign update

Year of Croeso: the latest news

Friends being served Welsh cakes at a bakery store on the Cardiff Food Tour

Get involved and share your 'hwyl' in Wales!

Image of three people taking a selfie at Cardiff Castle

2026: Hwyl campaign

Discover our flagship marketing campaign for Wales: Hwyl

Global promotion and engagement

Discover how global campaigns and tools like TXGB can help grow your business and share Wales with the world.

Wales makes headlines around the world

Discover how the Visit Wales Media team works in partnership with journalists and media outlets across the UK and internationally to share the story of Wales.

A group of friends doing yoga, enjoying a sauna and cold water swimming at Newgale beach, Pembrokeshire.

Discover your Hwyl moment in Wales

Our international marketing activity in Germany continues to grow, with a two-phase digital campaign running across Meta, Pinterest and YouTube, supported by high-profile media partnerships. From lead generation to hero content and advertorials, we’re showcasing Wales’ landscapes, culture and hwyl to millions of curious travellers.

Year of Wales and Japan 2025

Wales Shines at Expo 2025 Osaka. This unforgettable celebration marked a powerful moment of connection between Wales and Japan — a partnership built on shared values, artistic exchange, and forward-thinking collaboration. Find out more about the Wales–Japan partnership and how it’s shaping exciting opportunities.

A couple on a footbridge next to a waterfall, surrounded by trees.

Grow sales for your business

Boost sales, reach new customers and drive direct bookings for your business in Wales.

Tourism messaging and resources

Support responsible tourism and discover a sense of Welshness with the Year of Croeso 2025 tools and assets.

Children playing on Aberporth Beach, Cardigan Bay, Ceredigion, West Wales

Responsible Tourism in Wales

Responsible Tourism means growing travel in a way that benefits everyone. It’s about making Wales a better place to live in, and a better place to visit.

Create hwyl through sense of Welshness

The hwyl campaign celebrates Wales’ warm welcome - inviting visitors to experience joyful moments and a deep sense of Welshness through all the senses.

A woman being served at the Alex Gooch Bakery, Whitchurch Road, Cardiff.

Hwyl. Only In Wales: Resources and assets

Resources and assets - work with us and share your hwyl!

Looking down on Tenby onto the harbour, castle and beach

Tourism industry news

See all of the tourism industry news issued by Visit Wales

Sign up to the industry newsletter

Subscribe to the Visit Wales tourism industry newsletter to keep up to date with the latest news and developments.

Sign-up

Full-Width CTA Block

Stay Connected with us!

Follow Visit Wales Industry on our social media channels for updates and exclusive content.

Tourism industry news

See all of the tourism industry news issued by Visit Wales

Family of two children and two parents splashing about in the shallow sea water on a beach in the sunshine. There are rocks near the sea in the distance.

Thematic year campaigns

How Visit Wales uses themed year campaigns to engage with industry and consumers

Sign up to the Business Events newsletter

Subscribe to the Business Events newsletter to keep up to date with the latest developments and news in Wales for Business Events.

Click on the images below to find out more

Image of stage for Best Positive Impact/Event Legacy Award Silver award

Meet In Wales celebrate international event planner recognition

The Meet In Wales team closed 2024 in style with two industry awards, voted for by meeting and event professionals, and recognising its work in promoting Wales to the global business events community.

Large group of people celebrating Hwyl in safety gear under waterfalls on a team building event

Experience the hwyl for business events in Wales – Year of Croeso

Have you considered how to promote your corporate offer to the business events market ? Find out how MeetInWales are adapting their messages to international event planners

Help us turn the world Welsh this St David’s Day

Random Acts of Welshness is a simple, fun way for tourism businesses to celebrate Wales. Get involved, share the hwyl and show what makes your place unique.