News and updates

Year of Croeso: the latest news

Year of Croeso: Get involved and share your 'hwyl' in Wales!

Discover our flagship marketing campaign for Wales: Hwyl

Discover Wales as a premier film and TV destination and join the 'Starring GREAT Britain' campaign.

Discover how the Visit Wales Media team works in partnership with journalists and media outlets across the UK and internationally to share the story of Wales.

Our international marketing activity in Germany continues to grow, with a two-phase digital campaign running across Meta, Pinterest and YouTube, supported by high-profile media partnerships. From lead generation to hero content and advertorials, we’re showcasing Wales’ landscapes, culture and hwyl to millions of curious travellers.

Wales Shines at Expo 2025 Osaka. This unforgettable celebration marked a powerful moment of connection between Wales and Japan — a partnership built on shared values, artistic exchange, and forward-thinking collaboration. Find out more about the Wales–Japan partnership and how it’s shaping exciting opportunities.

Boost sales, reach new customers and drive direct bookings for your business in Wales.

Responsible Tourism means growing travel in a way that benefits everyone. It’s about making Wales a better place to live in, and a better place to visit.

In our Year of Croeso, the hwyl campaign celebrates Wales’ warm welcome - inviting visitors to experience joyful moments and a deep sense of Welshness through all the senses.

Year of Croeso: Resources and assets - work with us and share your hwyl!

See all of the tourism industry news issued by Visit Wales