News and updates

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Marketing, Messaging & Engagement

Hwyl letters at the Eisteddfod Genedlaethol Wrexham

Year of Croeso - Autumn 2025 Campaign update

Year of Croeso: the latest news

Friends being served Welsh cakes at a bakery store on the Cardiff Food Tour

Year of Croeso: Get involved and share your 'hwyl' in Wales!

Year of Croeso: Get involved and share your 'hwyl' in Wales!

Image of three people taking a selfie at Cardiff Castle

2025: Year of Croeso

Discover our flagship marketing campaign for Wales: Hwyl

Picture of Emma D’Arcy, Clinton Liberty House of the Dragon, Season 2 - Episode 7

'Starring GREAT Britain' Campaign 2025

Discover Wales as a premier film and TV destination and join the 'Starring GREAT Britain' campaign.

Portmeirion Village, North Wales

Wales makes headlines around the world

Discover how the Visit Wales Media team works in partnership with journalists and media outlets across the UK and internationally to share the story of Wales.

A group of friends doing yoga, enjoying a sauna and cold water swimming at Newgale beach, Pembrokeshire.

Discover your Hwyl moment in Wales

Our international marketing activity in Germany continues to grow, with a two-phase digital campaign running across Meta, Pinterest and YouTube, supported by high-profile media partnerships. From lead generation to hero content and advertorials, we’re showcasing Wales’ landscapes, culture and hwyl to millions of curious travellers.

Year of Wales and Japan 2025

Wales Shines at Expo 2025 Osaka. This unforgettable celebration marked a powerful moment of connection between Wales and Japan — a partnership built on shared values, artistic exchange, and forward-thinking collaboration. Find out more about the Wales–Japan partnership and how it’s shaping exciting opportunities.

A couple on a footbridge next to a waterfall, surrounded by trees.

Grow sales for your business

Boost sales, reach new customers and drive direct bookings for your business in Wales.

Children playing on Aberporth Beach, Cardigan Bay, Ceredigion, West Wales

Responsible Tourism in Wales

Responsible Tourism means growing travel in a way that benefits everyone. It’s about making Wales a better place to live in, and a better place to visit.

Man looking over the Elan Valley.

Create hwyl through sense of Welshness

In our Year of Croeso, the hwyl campaign celebrates Wales’ warm welcome - inviting visitors to experience joyful moments and a deep sense of Welshness through all the senses.

A woman being served at the Alex Gooch Bakery, Whitchurch Road, Cardiff.

Year of Croeso: Resources and assets

Year of Croeso: Resources and assets - work with us and share your hwyl!

Looking down on Tenby onto the harbour, castle and beach

Tourism industry news

See all of the tourism industry news issued by Visit Wales

Group of exhibitors attending tourism event

British Tourism & Travel Show 2026

Join Visit Wales at the British Tourism & Travel Show 2026.

Sign up to the industry newsletter

Subscribe to the Visit Wales tourism industry newsletter to keep up to date with the latest news and developments.

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Stay Connected with us!

Follow Visit Wales Industry on our social media channels for updates and exclusive content.

Looking down on Tenby onto the harbour, castle and beach

Tourism industry news

See all of the tourism industry news issued by Visit Wales

Family of two children and two parents splashing about in the shallow sea water on a beach in the sunshine. There are rocks near the sea in the distance.

Thematic year campaigns

How Visit Wales uses themed year campaigns to engage with industry and consumers

Sign up to the Business Events newsletter

Subscribe to the Business Events newsletter to keep up to date with the latest developments and news in Wales for Business Events.

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Image of stage for Best Positive Impact/Event Legacy Award Silver award

Meet In Wales celebrate international event planner recognition

The Meet In Wales team closed 2024 in style with two industry awards, voted for by meeting and event professionals, and recognising its work in promoting Wales to the global business events community.

Large group of people celebrating Hwyl in safety gear under waterfalls on a team building event

Experience the hwyl for business events in Wales – Year of Croeso

Have you considered how to promote your corporate offer to the business events market ? Find out how MeetInWales are adapting their messages to international event planners

Woman playing golf at the Royal Porthcawl Golf Club South Wales Wales

AIG Women’s Open, 30 July - 3 August 2025: Get involved

Wales will host the AIG Women's Open at the Royal Porthcawl Golf Club.

Picture of Emma D’Arcy, Clinton Liberty House of the Dragon, Season 2 - Episode 7

'Starring GREAT Britain' Campaign 2025

Discover Wales as a premier film and TV destination and join the 'Starring GREAT Britain' campaign.