News and updates

White Castle Vineyard during a Visit Wales familiarisation visit organised in partnership with UKinbound.

Travel trade's growing value to Wales

New research commissioned by Visit Wales shows the travel trade generated an estimated £40.5 million for the Welsh economy in 2025, highlighting the growing importance of tour operators in bringing visitors to Wales.

Marketing, Messaging & Engagement

Campaigns and Updates

Year of Croeso 2025 — our campaign invites you to share your Hwyl and get involved in Wales’ warm welcome. Find out more on how you can get involved.

Group of girls enjoying the Rib Ride on the Menai Straits

Feel the hwyl this spring - campaign update

Continuing with the momentum of our flagship hwyl campaign, we're strengthening our domestic and international visibility.

Friends being served Welsh cakes at a bakery store on the Cardiff Food Tour

Get involved and share your 'hwyl' in Wales!

A woman being served at the Alex Gooch Bakery, Whitchurch Road, Cardiff.

Hwyl. Only In Wales: Resources and assets

Resources and assets - work with us and share your hwyl!

A group of young people at the Between the Trees festival, Candleston Woods, Merthyr Mawr, South Wales.

Hwyl campaign: Understanding our target audience

Global promotion and engagement

Discover how global campaigns and tools like TXGB can help grow your business and share Wales with the world.

Wales makes headlines around the world

Discover how the Visit Wales Media team works in partnership with journalists and media outlets across the UK and internationally to share the story of Wales.

A group of friends doing yoga, enjoying a sauna and cold water swimming at Newgale beach, Pembrokeshire.

Discover your Hwyl moment in Wales

A Germany focused digital campaign across Meta, Pinterest and YouTube, supported by high‑profile media partners, sharing Wales’ landscapes, culture and hwyl.

Year of Wales and Japan 2025

Wales shines at Expo 2025 Osaka, celebrating a strong and creative partnership between Wales and Japan.

A couple on a footbridge next to a waterfall, surrounded by trees.

Grow sales for your business

Boost sales, reach new customers and drive direct bookings for your business in Wales.

Tourism messaging and resources

Support responsible tourism and discover a sense of Welshness with the Year of Croeso 2025 tools and assets.

Create hwyl through sense of Welshness

The hwyl campaign celebrates Wales’ warm welcome - inviting visitors to experience joyful moments and a deep sense of Welshness through all the senses.

Hwyl. Only In Wales: Resources and assets

Resources and assets - work with us and share your hwyl!

Children playing on Aberporth Beach, Cardigan Bay, Ceredigion, West Wales

Responsible Tourism in Wales

Responsible Tourism means growing travel in a way that benefits everyone. It’s about making Wales a better place to live in, and a better place to visit.

People arriving at the Hay Festival 2025

Visit Wales product listing guidance

Learn how to create and amend your Visit Wales tourism product listing so it appeals to visitors.

Sign up to the industry newsletter

Subscribe to the Visit Wales tourism industry newsletter to keep up to date with the latest news and developments.

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Stay Connected with us!

Follow Visit Wales Industry on our social media channels for updates and exclusive content.

Looking down on Tenby onto the harbour, castle and beach

Tourism industry news

See all of the tourism industry news issued by Visit Wales

Family of two children and two parents splashing about in the shallow sea water on a beach in the sunshine. There are rocks near the sea in the distance.

Thematic year campaigns

How Visit Wales uses themed year campaigns to engage with industry and consumers

Sign up to the Business Events newsletter

Subscribe to the Business Events newsletter to keep up to date with the latest developments and news in Wales for Business Events.

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Image of stage for Best Positive Impact/Event Legacy Award Silver award

Meet In Wales celebrate international event planner recognition

The Meet In Wales team closed 2024 in style with two industry awards, voted for by meeting and event professionals, and recognising its work in promoting Wales to the global business events community.

Large group of people celebrating Hwyl in safety gear under waterfalls on a team building event

Experience the hwyl for business events in Wales – Year of Croeso

Have you considered how to promote your corporate offer to the business events market ? Find out how MeetInWales are adapting their messages to international event planners