Since 2016 we have been promoting Wales based on a series of annual themes, including The Years of…
- Croeso in 2025
- Llwybrau. Wales, by Trails in 2023
- Outdoors in 2020
- Discovery in 2019
- The Sea in 2018
- Legends in 2017
- Adventure in 2016
The strategy is driven by Visit Wales in response to key challenges in promoting Wales as a destination. The thematic years assist in our long-term ambition to grow a stronger and more defined brand for tourism in Wales and give us the opportunity to focus on investment and innovation in tourism, while driving an increase in visitor volume and value each year.
In the links above, you will find the industry guides with tips, advice and all the information required to get involved in the theme.
