How you can work with the Travel Trade

Let us know if you are working or want to work with the Travel Trade by contacting the team to make us aware of your product or service.

Make sure you are listed on our tourism product database to be featured on our Travel Trade website and include as much relevant information for this market as possible including website links, special rates, up to date images and room/group numbers. This will help potential buyers to find your product easily.

Keep us posted with your news and developments to feature on our website news page, e-news and product updates. When we are developing fact sheets and itineraries for the market we can include you. Make sure you send us the information well in advance to productnews@gov.wales because the Travel Trade work at least a year ahead. We will also share relevant updates with tour operators, PR companies, VisitBritain and other departments within Visit Wales.

We have social media accounts specifically designed to target and speak to the Travel Trade. Let us know if you have specific social messages relevant for the Travel Trade by tagging us in on the relevant channels:

X
Facebook 
LinkedIn

We will share relevant messages across these channels. 

Familiarisation visits allow us to build knowledge and relationships with buyers and Wales suppliers.  A positive experience for buyers – Wales sells itself! 

Support us when we bring in tour operators / agents on familiarisation visits to Wales which help to generate more and improved programmes. To get the most out of supporting familiarisation visits it is important to welcome the buyers and provide relevant information about your business. It is also a good idea to follow-up with the buyers after their visit.

We attend B2B workshops and exhibitions, many of which provide partner opportunities. Join us at one of our events.

Visit Wales is a member of the following:

UKinbound (UKi)
European Tour Operators Association (ETOA)
Coach Tourism Association (CTA)
Association of Group Travel Organisers (AGTO)
International Association of Golf Tour Operators (IAGTO)
United States Tour Operators Association (USTOA)
Adventure Travel Trade Association (ATTA)

This is a useful way of reaching targeted buyers directly.