Explore new avenues for bookings

Are you a Welsh tourism business looking to reach new customers and boost your bookings?

Visit Wales invites you to practical, easy-to-follow online training sessions designed to help you learn about new avenues to reach new customers. This includes helping you confidently make the most of travel distribution channels including the travel trade (tour operators and agents) and online, to increase visibility and bookings.

These sessions are suitable for everyone – whether you’re a small or large business, new to the travel trade, and using online channels or not. For businesses already experienced, working with the travel trade or online booking channels, this is a great refresher and a chance to discover the latest trends to take your business further.  All business sizes and experience welcome.

• Learn how to increase bookings by working with third parties, while reducing risks and cutting marketing spend.
• Discover efficient ways to manage your business, including how AI can help you save time and effort.
• Get clear answers to common concerns about distributing your products via the travel trade and online channels.
• Tap into useful resources, templates, and ongoing support to help you succeed.

To be considered for the one-to-one mentoring opportunity, once you have watched all three sessions, please complete and submit the online application form by 10:00 am 3 February 2026

To get the full benefit, please view all three online training sessions*.  Recordings now available:  

Session 1:  Understanding Travel Trade 

• What is the “travel trade” (traditional and digital)? 
• How does the travel trade work?
• Why work with the travel trade?
• What are different markets looking for? 

Session 2:  Travel Trade distribution 

• What is traditional travel trade?
• What does the travel trade expect of you?
• How do you price your products for the travel trade?
• How do you connect with the travel trade?

Session 3: Digital distribution and visibility 

• What is digital travel trade?
• Why digital distribution?
• What do you need to sell online?
• How can AI help?
• How can you promote your products digitally?

As part of the sessions, you’ll receive templates, checklists, and recordings to help you put your learning into action.

*Free business audits - Additionally, limited places are available for one-to-one business audits and mentoring to those businesses completing the training.  To be eligible to apply for one of the 10 initial places available you will need to have attended or watched the three online training sessions by 28 January 2026 and completed an online form (applications will be considered against set criteria). The one-to-one audits will take place online between February and end March 2026 providing each business with tailored support and a bespoke roadmap.