Practical ways to reach new customers

Visit Wales invites you to a series of three practical, easy-to-follow online training sessions designed to help you learn about new avenues to reach new customers.

This training will help you:

• Understand how the travel trade works and why it matters for your business
• Make the most of distribution channels - tour operators, travel agents, and online platforms, to increase visibility and bookings.
• Gain confidence and discover the latest trends, whether you’re new to the travel trade or simply need a refresher.

The recording of Session 3 (held 22 January 2026), along with other useful links, is now available below.

The recordings of Sessions 1 and 2 are also available:

• Session 1: Understanding Travel Trade (held 27 November 2025)
• Session 2: Travel Trade distribution (held 10 December 2025)

Making online visibility and bookings work for you. We cover:

• What is digital travel trade?
• Why digital distribution?
• What do you need to sell online?
• How can AI help?
• How can you promote your products digitally?

• Presentation: Session 3 (PDF)
• Action list - digital distribution
• AI prompt example

Whilst places have now been filled on the current one to one business mentoring sessions, we are hoping to run the sessions again in the near future. If you would like to be placed on a waiting list to hear first about the opportunity and to be considered, please complete and submit the online application form.

To be eligible to apply you will need to have attended or watched the three online training sessions. Applications will be considered against set criteria.

• Session trainer: Karin Gidlund | LinkedIn
• Visit Wales Travel Trade team: traveltradewales@gov.wales
• Visit Wales Travel Trade social media:
  • X:  @VisitWalesTrade
  • LinkedIn:  Travel Trade Wales
  • Facebook:  Travel Trade Wales

To get the full benefit of this training programme, please attend or view the recording of all three online training sessions.