Practical ways to reach new customers

Visit Wales invites you to a series of three practical, easy-to-follow online training sessions designed to help you learn about new avenues to reach new customers.

This training will help you:

  • Understand how the travel trade works and why it matters for your business
  • Make the most of distribution channels - tour operators, travel agents, and online platforms, to increase visibility and bookings.
  • Gain confidence and discover the latest trends, whether you’re new to the travel trade or simply need a refresher.

The recording of Session 1 (held 27 November 2025), along with other useful links, is now available below. Future sessions will build on these foundations and explore additional strategies to help your business thrive.

Session 1: Understanding Travel Trade

Introduces ways to reach new customers through the travel trade and online distribution.  We cover:

  • What is the travel trade (traditional and digital)?
  • How does the travel trade work?
  • Why work with the travel trade?
  • What different markets are looking for?

Useful information:

Contact Us

Don’t Miss Out – Join the Remaining Sessions

To get the full benefit of this training programme, please attend or view the recording of all three online training sessions*. Remember: You’ll need to complete a separate booking form for each session. 

*Free business audits - Additionally limited places are available for one-to-one business audits and mentoring to those businesses completing the training.  To be eligible to apply for one of the 10 initial places available you will need to have attended or watched the three online training sessions by 28 January 2026 and completed an online form (applications will be considered against set criteria). The one-to-one audits will take place online between

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