Unlock the Power of Business Events: A Year-Round Opportunity for Wales

Join Visit Wales for an unmissable webinar that dives into the dynamic world of business events — a sector that fuels year-round demand for venues, accommodation, food and drink, transport, and unforgettable experiences. Whether you're an established provider or new to the scene, this session spotlights the vital role business events play in our visitor economy and how you can tap into their full potential.

This webinar explored the strategic work already underway across Wales to position our destinations and venues as world-class hosts and introduced the exciting new regional Leopold Marketing project — designed to engage non-traditional suppliers and showcase the untapped opportunities in the business events space. From practical insights on how to align with event organisers, to real-world examples of collaboration across sectors, this session will leave you inspired and equipped to take action.

What you’ll gain:

  • A clear understanding of the economic and reputational impact of business events
  • Insight into how your business — whether in hospitality, transport, culture or beyond — can benefit
  • Opportunities to connect with new markets and extend your seasonality
  • A first look at how we’re reaching new partners through our Leopold marketing project work

To help the Business Events team better understand your business - and whether or not you already engage in business events - please take a few minutes to complete this short questionnaire. Please submit your response by 5pm 27 February 2026.

Webinar - useful information

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