Webinar - 4 December 2025

Join Visit Wales for an unmissable webinar that dives into the dynamic world of business events — a sector that fuels year-round demand for venues, accommodation, food and drink, transport, and unforgettable experiences. Whether you're an established provider or new to the scene, this session will spotlight the vital role business events play in our visitor economy and how you can tap into their full potential.

We’ll explore the strategic work already underway across Wales to position our destinations and venues as world-class hosts and introduce the exciting new regional Leopold Marketing project — designed to engage non-traditional suppliers and showcase the untapped opportunities in the business events space. From practical insights on how to align with event organisers, to real-world examples of collaboration across sectors, this session will leave you inspired and equipped to take action.

What you’ll gain:

• A clear understanding of the economic and reputational impact of business events
• Insight into how your business — whether in hospitality, transport, culture or beyond — can benefit
• Opportunities to connect with new markets and extend your seasonality
• A first look at how we’re reaching new partners through our Leopold marketing project work

Whether you’re a seasoned event venue or a local business curious about getting involved, this is your chance to discover how business events can work for you. Don’t miss out — this is more than a webinar, it’s a gateway to growth.

You will also have the opportunity to raise questions during a short question and answer session.

This free webinar will take place via Microsoft Teams on 4 December 2025, 2:00 pm – 3:00 pm. 

Please note, this meeting will be recorded and will be made available to view via the Welsh Government’s tourism industry website.

Visit Wales Webinars - Microsoft Teams Recording Privacy Notice.