Webinar – 14 October 2025

Join the Visit Wales Research and Insights team for a dedicated webinar showcasing the wide range of data and intelligence available to support the tourism industry in Wales.

From domestic tourism trends captured through the Great Britain Tourism Survey (GBTS), to international visitor insights from the International Passenger Survey (IPS), this session will highlight the depth of evidence that can help you understand your potential visitors better.

We’ll also share findings from our Market Demand Surveys, providing valuable insights to help businesses and destinations make informed decisions, spot opportunities and respond to changing visitor needs

The webinar will explore not only what data is available, but also how it feeds into Wales’s wider tourism ambitions such as enhancing visitor experiences and strengthening Wales’s position in a competitive global market.

Whether you’re a tourism operator, destination manager, or stakeholder with an interest in visitor trends, this is a valuable opportunity to see how research and insights can directly benefit your work.

You will also have the opportunity to raise questions during a short question and answer session.

This free webinar will take place via Microsoft Teams on 14 October 2025, 2:00 pm – 3:00 pm.

Please note, this meeting will be recorded and will be made available to view via the Welsh Government’s tourism industry website.

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