Wales trips
- In 2024, GB residents took 7.61 million overnight trips in Wales with 22.30 million nights and £2.24 billion spent during these trips.
- 38% of overnight trips taken in Wales during 2024 were holidays. 34% were visits to friends and relatives (VFR), 7% were for business purposes and 22% were for miscellaneous/other purposes.
- Approximately 7% of all GB trips included an overnight stay in Wales. The shares of total GB nights and expenditure were also 7%.
- The average duration of Wales trips in 2024 was 2.9 nights with an average spend of £295 per trip.
- Compared to 2023, the volume of trips taken in Wales in 2024 was 10% lower, whilst expenditure was 11% higher.
Read our detailed annual report for further information on trips taken to Wales in 2024 which includes details on the types of trips undertaken and a profile of visitors to Wales.
About the survey
Statistics on overnight visitors are obtained from the Great Britain Tourism Survey. This is a weekly online survey of around 60,000 GB residents each year. The survey is managed jointly by Visit Wales, VisitEngland and VisitScotland. Please read our Background Quality Reports for full details of the survey method and quality assurance measures.
