Trips to Wales by GB visitors

Wales trips 

• During the period July to September 2025, Great Britain (GB) residents took 2.64 million overnight trips in Wales with 9.70 million nights and £886 million spent during these trips.
• Approximately 8% of all GB trips included an overnight stay in Wales. The share of total GB nights was 9%, while the share of total GB expenditure on overnight trips was 8%.
• The average expenditure per trip was £336 for overnight trips.
• The average duration of overnight trips to Wales was 3.7 nights with an average spend of £91 per night.
• From July to September 2025, GB residents took 19.32 million tourism day trips in Wales, with £924 million spent during these trips.
• Approximately 6% of tourism day trips taken in GB included a visit in Wales. The share of total GB expenditure on tourism day trips was 5% for Wales.
• The average expenditure for day trips was £48 per trip.
• Compared to the third quarter of 2024, the volume of overnight trips taken in Wales was 10% higher, whilst nights were 22% higher, and expenditure was 3% higher. In comparison, the volume of day trips taken in Wales was 15% higher, while expenditure on day trips taken in Wales was 20% higher.

Read our quarterly report for further information on trips taken to Wales during July to September 2025. 
 

Statistics on domestic visitors are obtained from the Great Britain Tourism Survey. This is a weekly online survey of around 95,000 GB residents each year. The survey is managed jointly by Visit Wales, VisitEngland and VisitScotland.

Please read our Background Quality Reports for full details of the survey method and quality assurance measures.