Trips to Wales by GB visitors

Last updated: July 2026

Wales overnight trips 

• During the period January to December 2025, Great Britain (GB) residents took 7.76 million overnight trips in Wales with 23.48 million nights and £2.30 billion spent during these trips.
• Compared to 2024, the volume of overnight trips taken in Wales was 2% higher, whilst nights were 5% higher, and expenditure was 3% higher.
• Approximately 8% of all GB trips included an overnight stay in Wales. The share of total GB nights was 8%, while the share of total GB expenditure on overnight trips was 7%.
• The average expenditure per trip was £297 for overnight trips.
• The average duration of overnight trips to Wales was 3.0 nights with an average spend of £98 per night.

Wales Tourism Day Visits

• From January to December 2025, GB residents took 59.22 million tourism day trips in Wales, with £2.84 billion spent during these trips.
• Compared to 2024, the volume of day trips taken in Wales was 11% higher, while expenditure on day trips taken in Wales was 18% higher.
• Approximately 6% of tourism day trips taken in GB included a visit in Wales. The share of total GB expenditure on tourism day trips was 5% for Wales.
• The average expenditure for day trips was £48 per trip.
• Read our report for further information on trips taken to Wales during 2025.
   

Statistics on domestic visitors are obtained from the Great Britain Tourism Survey. This is a weekly online survey of around 95,000 GB residents each year. The survey is managed jointly by Visit Wales, VisitEngland and VisitScotland.

Please read our Background Quality Reports for full details of the survey method and quality assurance measures.