Trips to Wales by GB visitors

Wales trips 

• During the period April to June 2025, Great Britain (GB) residents took 1.67 million overnight trips in Wales with 4.76 million nights and £425 million spent during these trips.
• Approximately 8% of all GB trips included an overnight stay in Wales. The share of total GB nights was 8%, while the share of total GB expenditure on overnight trips was 6%.
• The average expenditure per trip was £255 for overnight trips.
• The average duration of overnight trips to Wales was 2.9 nights with an average spend of £89 per night.
• From April to June 2025, GB residents took 12.93 million tourism day trips in Wales, with £535 million spent during these trips.
• Approximately 5% of tourism day trips taken in GB included a visit in Wales. The share of total GB expenditure on tourism day trips was 4% for Wales.
• The average expenditure per trip £41 for day trips.
• Compared to the second quarter of 2024, the volume of overnight trips taken in Wales during the second quarter of 2025 was 16% lower, whilst expenditure was 25% lower. In comparison, the volume of day trips taken in Wales was 4% lower, while expenditure on day trips taken in Wales was 14% lower.

Read our quarterly report for further information on trips taken to Wales during April to June 2025. 
 

Statistics on domestic visitors are obtained from the Great Britain Tourism Survey. This is a weekly online survey of around 95,000 GB residents each year. The survey is managed jointly by Visit Wales, VisitEngland and VisitScotland.

Please read our Background Quality Reports for full details of the survey method and quality assurance measures. Visit our research section for the latest statistics on domestic trips to Wales by GB visitors