A free hands-on workshop, funded by Welsh Government and delivered by MWT Cymru, for tourism and hospitality businesses in Wales.
Following overwhelming demand and excellent feedback from the first round, additional workshops have been scheduled to help even more businesses harness the power of AI. Discover how AI can enhance your marketing, boost your online visibility, and save valuable time on everyday tasks.
Businesses that previously attended recorded an average 63% increase in organic website traffic, demonstrating the real-world impact of these practical sessions.
If you’ve heard people talking about “AI” and you’re wondering if it’s worth your time – this workshop is for you.
What you'll learn
We’ll show you straightforward, practical ways to use AI tools to create content, connect with customers, strengthen your online presence and help turn enquiries into bookings. You'll learn how to:
- Create scroll-stopping social media posts that boost attention, engagement, and bookings without spending hours on content
- Optimise your Visit Wales and Google listings so they’re clear, compelling, and easy for customers and AI search tools to find and choose you!
- Respond quickly to customer questions with friendly, professional messages that build trust and free up your time.
- Save hours on content, updates, and emails, giving you more space to focus on running your business instead of admin.
Shared stories and successes
Discover how businesses that attended our previous workshops have used AI to improve their marketing, strengthen their online presence and save valuable time.
Who can attend
This workshop is designed for SME and micro tourism and hospitality businesses, whether you’re completely new to AI or already experimenting and want more structure, confidence and practical next steps.
To allow as many businesses as possible to attend, places are limited to a maximum of two per business/organisation across the series. A separate booking form must be completed for each attendee.
What to expect
This isn’t about complicated tech or buzzwords. It’s about simple, low-cost tools you can start using straight away, with step-by-step guidance, live demos, and hands-on activities throughout.
We’ll also talk about how small changes like updating your listings or tweaking your website wording, can make a big difference in helping visitors find and trust your business online.
You’ll leave with clear actions you can take the same day, whether that’s planning your next few posts or making sure your business shows up in the right places.
Want extra help?
Stick around for the optional afternoon session – our Action Lab – where we’ll work with you one-to-one or in small groups to turning what you have learned into immediate, practical action.
AI Workshop details
- 9:00 am for a 10:00 am start
- 1:00 pm – 1:45 pm: a light lunch will be provided
- 2:00 pm: Action Lab (optional afternoon session)
- 3:30 pm close
These sessions are delivered by an English-speaking presenter and are supported by fully bilingual slides and handouts. If you would prefer to attend a session where you can participate and contribute in Welsh, please register your interest here.
These workshops are fully funded by Welsh Government. Workshops are delivered by MWT Cymru, a not-for-profit organisation that’s been helping tourism businesses in Wales for over 30 years. MWT Cymru specialise in simple, effective ways to boost your visibility and make digital marketing less stressful.
Booking information
Although these sessions are free of charge, places are limited and in high demand. Please only book if you are committed to attending.
Please note: you must click the ‘Book’ button on the registration form to complete your booking. You will then receive an automated confirmation email with a reference number. If you do not receive this email, your place has not been reserved.
If you are unable to attend any of the workshops currently scheduled, please indicate your preferred location for possible future sessions here.
