Visit Wales, tailored support for the tourism industry in Wales.

Welcome to Visit Wales's site for the tourism Industry

Croeso: Tourism is big business in Wales. Tourists spend around £13.5 million a day whilst in the country, amounting to around £4.95 billion a year. Our team at Visit Wales works closely with you, the tourism industry, to help support and responsibly grow the sector. Here you will find the latest information on funding and support, business grading, research and insights, marketing campaigns, news updates and details on how to work with us.

Woman playing golf at the Royal Porthcawl Golf Club South Wales Wales

AIG Women’s Open, 30 July - 3 August 2025: Get involved

Wales will host the AIG Women's Open at the Royal Porthcawl Golf Club.

Image of three people taking a selfie at Cardiff Castle

2025: Year of Croeso

Discover our flagship marketing campaign for Wales: Hwyl

Venue Cymru, Llandudno

Growing Tourism for the Good of Wales

On 27 March, the Welsh Government held the National Tourism Summit, highlighting tourism's importance to Wales' economy.

Image of National Tourism Awards for Wales 2025, Venue Cymru, Llandudno.

The National Tourism Awards for Wales

The National Tourism Awards for Wales took place on Thursday 27 March at Venue Cymru, Llandudno.

How Visit Wales can support you

image of a man with his arms around a woman whilst they enjoy the view from a hill top.

Supporting you

Whether you are looking for advice on how to improve your business or seeking financial assistance, Visit Wales is here to help.

Llanddwyn beach lighthouse in the sunshine with Eryri mountains in the background.

Research and Insights

Discover engaging, easily understandable, and pertinent details on a diverse array of topics within our field.

Group of people in wetsuits running on the beach with surfboards.

Get involved

Explore resources, campaigns and collaboration opportunities, including Travel Trade, Business Events, TXGB and industry partners

View of a sunrise from Ynys Enlli beach.

News and updates

Explore the industry newsletters and bulletins to stay informed about the latest campaigns.

Mother and children walking on a bridge near Caerphilly Castle

About us

Find information about Visit Wales teams, contacting us, and the strategies and policies applicable to the tourism industry.

Group of people in safety gear bouncing on nets in an underground cave.

Funding for Tourism businesses

See what funding is available for all sizes of tourism businesses

Glamping at Hay on Wye, Mid Wales

Quality Assurance Schemes

Find out how joining our quality assurance schemes can provide reassurance to your guests and business

Waitress at Celtic Manor Resort

Skills resources and support

Discover the many resources and opportunities available to help develop the skills in your business

Food Tourism in Wales

Tools to help businesses raise awareness of culinary gems and local supply chains

Looking down on Tenby onto the harbour, castle and beach

Tourism industry news

See all of the tourism industry news issued by Visit Wales

Sign up to the industry newsletter

Subscribe to the Visit Wales tourism industry newsletter to keep up to date with the latest news and developments.

Sign-up

'The Long Course Weekend’ swimming event, Tenby

About Event Wales

Funding support for events in Wales that support the well-being of its people, place and the planet

Sign up to the Business Events newsletter

Subscribe to the Business Events newsletter to keep up to date with the latest developments and news in Wales for Business Events.

Sign up

Looking across Milford Haven marina waterfront to boats, floating glamping pods and buildings

Working with us

Find out how you can work with and contact the Visit Wales industry team

Two cyclists heading toward a footbridge crossing a vast lake.

About the Travel Trade

Find out more information about the Travel Trade and the role of Visit Wales.

Stakeholders at 2023 south east roadshow

Engagement events with tourism organisations

Learn about the industry engagement events Visit Wales holds with tourism and hospitality organisations.

A couple on a footbridge next to a waterfall, surrounded by trees.

Grow sales for your business

Boost sales, reach new customers and drive direct bookings for your business in Wales.

Family of two children and two parents splashing about in the shallow sea water on a beach in the sunshine. There are rocks near the sea in the distance.

Thematic year campaigns

How Visit Wales uses themed year campaigns to engage with industry and consumers