Research into cyclists’ preferences for cycling trips

Deciding where to go on a cycling trip isn’t simple, Cyclists draw ideas from many sources. Most (72%) research on Google or other websites. Yet many already have a rough idea before they search. Online research often helps refine that idea into a specific location.

Inspiration builds over time. People see destinations promoted or hear about others’ experiences. Two-thirds (66%) rely on recommendations from friends or family. Two in five (40%) return to places they already know.

For most cyclists, attractive scenery is the top priority. Two-thirds (66%) say it’s essential, regardless of trip purpose, group type, age, or gender.

The exception is families and visitors whose trip isn’t mainly about cycling. They place equal importance on routes free from motor traffic (if not cycling on roads).

Mountain bikers have two main priorities.

• They want well-maintained trails that stay open and free of hazards or diversions—56% say this is essential.
• Second, they value challenging routes, rated essential by 46%.

‘Being made to feel welcome as a cyclist’ is the top answer in every respondent group. Three in five (60%) rate this as ‘essential’.

What does that mean?

• Respect by other road and path users
• Seeing that service providers in an area are set up to meet the needs of cyclists
• Friendly attitude towards cyclists among the local community

Accommodation and cafés also plays a big role

• 'Accommodation with secure undercover bike storage’ is rated ‘essential’ by close to half (45%) of cyclists
• 'Cafés with places to secure a bike’ is rated ‘essential’ by 39%.

Read the full report on GOV.WALES

This research builds on earlier research undertaken with stakeholders that found:

• Stakeholders are very keen to see cycling tourism developed in Wales. The accommodation industry is also supportive.
• Stakeholder feedback and the desk research show that to a large extent, the product required to attract cycling tourists already exists in Wales.
• The emphasis is more on improving and maintaining better the product that currently exists rather than necessarily building a considerable number of new routes and trails.
• The UK outside of Wales, primarily England, is a crucial market for cycling tourism in Wales.
• Spring and autumn offer strong demand for cycling in Wales

This report can be found: Cycling tourism development | GOV.WALES