Visit Wales PR team has a strong relationships with both UK and international media. Whilst UK journalists often have a good working knowledge of Wales, Visit Wales continues to support them by giving them tailored itinerary suggestions, sharing the latest Wales news and product updates, and answering questions.

For international journalists from other countries, Visit Wales arranges special trips so they can see Wales for themselves. For UK journalists, Visit Wales gives extra help so they can write exciting stories about Wales, using the latest news, contacts, and ideas.

Highlights from some of the recent UK coverage

The Visit Wales media team had a busy summer, working with some of the top UK media outlets to show the very best of Wales.

Highlights from some of the recent UK coverage include the following:

  • A National Geographic Traveller feature by Daniel Stables followed a media visit in May 2025 – How to experience a slice of the Italian Riviera in Portmeirion | National Geographic.
  • Wales featured in DARKUS Magazine. An online and print magazine dedicated to all things music, fashion, beauty and lifestyle. With a bi-monthly print circulation of 55,000 copies and over 111,000 unique online visitors, DARKUS offers a vibrant platform for cultural storytelling. Read more at DARKUS Magazine @darkusmagazine.
  • The July 2025 edition of Coast Magazine was a special celebration of Wales. The entire issue showcased our stunning coastline, vibrant communities, and unique visitor experiences. The Visit Wales team worked closely with the editorial team, providing ideas and inspiration to help shape the content. We are proud of our ongoing relationship with Coast Magazine, who remain in regular contact with us to share Wales’ stories with their engaged readership. Take a look at the article published on the 10 Best Marinas for Water Sports - Coast Magazine.
  • Wales was proudly featured in The Times on 31 May 2025, in a beautifully curated feature titled “24 Great Places to Stay in Wales.” The article was written by James Stewart, a seasoned travel journalist and long-time admirer of Wales, who has explored the country extensively over the years. Read the article in The Times: 24 Great Places to Stay in Wales.
Penarth Pier, Cardiff, South Wales
Tenby, Pembrokeshire
St Brides Spa Hotel, Saundersfoot
Areas in wales featured in the international and UK media: Penarth Marina | Tenby | St Brides Spa Hotel

Highlights from some of the recent International coverage

Thanks to international journalists, we have seen fantastic world wide coverage, with stories about Wales reaching new audiences worldwide. Here are some of the highlights:

Upcoming media trips

  • Film & TV Locations & 100 Years of Richard Burton 28 September - 04 October

    From medieval castles and rugged coastlines featured in House of the Dragon to the football frenzy of Welcome to Wrexham, Wales has long been a cinematic star. This year, we also celebrate the 100th anniversary of Richard Burton, one of Wales’ greatest actors. Visit his hometown, explore theatres and landmarks tied to his career, and experience Hollywood’s latest obsession—Wrexham Football Club.

    Hook: 100 Years of Richard Burton, and Visit Britain’s ‘Starring GB’ campaign.

  • Cosy Wales – Feasts, Inns, and Christmas Preparations (Last week of November)

    Experience the magic of winter in Wales with roaring fires, charming country pubs, and seasonal feasts featuring the best of Welsh produce. From Christmas markets to Fforest’s Feast, this is the ultimate cosy getaway.

    Hook: Luxury hotels, traditional inns, and Fforest’s Feast - one of the highlights of the Welsh food calendar.

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