Welsh hospitality in the spotlight

How we're promoting Wales this autumn

Inspiring UK audiences to take an autumn break in Wales.
Showcasing Welsh food, drink and hospitality.
Targeting couples and adult groups.
Reaching audiences through channels including Amazon Prime, Meta, TikTok, Pinterest and YouTube.

Visit Wales Hwyl Hospitality campaign

How you can get involved

Here are a few quick ideas on how you can support our Hwyl Hospitality campaign:

Post a photo or a video of a Welsh dish or product you offer on your menus and tag @visitwales
Tag and recommend a local food or drink business in your social posts
Share a Visit Wales food and drink post - there’s plenty on Visit Wales’ Instagram, facebook or TikTok channels
Tell your customers about one Welsh ingredient or producer you use and why
Send us a story about your business - we may use it to respond to media enquiries to secure media coverage for Wales

Share your latest news

Tell us about your food, drink and hospitality experiences that could provide inspiration for our marketing and PR activity.

Get in touch with us by email to share your latest news and experiences and help us promote Wales.

Make Welshness a part of your business

The Hwyl Hospitality campaign celebrates the best of Welsh hospitality. Bringing together our warm welcome and distinctive food and drink to give visitors a real taste of Wales and a strong sense of Welshness.

Sense of Welshness

A strong sense of Welshness can help create that feeling of hwyl, a deep feeling of joy and connection that makes an experience memorable. Our hospitality, warm welcome, local food and drink, language and culture all help bring this to life through what visitors see, hear, smell, touch and taste.
There are simple ways tourism and hospitality businesses can create a stronger sense of Welshness. Offer Welsh food and drink, celebrate local producers, recommend near by places and share the stories that make your area special.
By bringing more Welshness into the visitor experience, you can help visitors feel a deeper connection to Wales and create memorable experiences they’ll want to come back for.

Discover how you can create a sense of Welshness in your business
The Value of “Welshness”
9 out of 10 guests to Wales think it’s important that venues have a good range of dishes with Welsh ingredients
50% of guests would like more Welsh ingredients on the menu
4/10 of guests would pay more for dishes with Welsh ingredients
¼ would be discouraged from visiting if there was no Welsh offer
Welsh food and drink can play an important part in the visitor experience, helping businesses to showcase a sense of place and give guests more opportunities to experience Welsh produce.
There are practical ways you can bring more Welshness into your offer. This could include:
introducing more Welsh ingredients to your menus
highlighting where produce comes from
sharing the stories behind your suppliers
making Welsh products more visible to guests when they visit.
The Welsh Government’s Value of Welshness research explores what shoppers and guests in Wales and across the United Kingdom are looking for and demonstrates the demand for more Welsh food and drink in retail and out-of-home venues.
Research, insights and resources are available through Food and Drink Wales to help your business.
Explore the resources

Image of bevrages available at Polly's Social, Mold

Polly's Social, Mold | Picnic at Llyn Padarn

The people behind the Hwyl

At the heart of Welsh hospitality are the people who bring it to life. From passionate food producers and talented chefs to welcoming restaurants, breweries and distilleries, they all play a part in creating the distinctive food and drink experiences Wales has to offer.

Take a look at how Visit Wales is showcasing Welsh food and drink to visitors. These examples highlight some of the stories that bring a sense of Welshness to life and could provide inspiration for your own visitor experience.

Food producers

Places to eat and drink

Fine Dining

Breweries and distilaries

Chef at work at the Gorse, Caerdydd, South Wales

Barista at the Dugout, Abergavenny, Monmouthshire

The Gorse, Cardiff | Dugout, Abergavenny | Cardiff Indoor Market, South Wales

Food Tourism in Wales

Discover tools and resources to help hospitality businesses showcase Welsh food and drink, source locally and create a distinctive Welsh experience for visitors.

The Food Tourism Action Plan for Wales was developed for 2015–2020, but the guidance remains relevant and useful for tourism businesses.

Food Tourism Toolkit

The Food Tourism Toolkit is a practical resource to help hospitality businesses make more of Wales’ food and drink offer. It explores the value of food tourism to Wales and your business, with useful advice and ideas including menu planning, recipes and ways to showcase Welsh food and drink to your customers.

Take a look at the Food Tourism Toolkit for practical ideas and inspiration.

Skills resources and support

Great hospitality starts with great people. Explore skills resources and support to help you and your team build confidence, develop new skills and deliver memorable experiences for visitors to Wales.

Discover training providers, local initiatives and campaigns, and support from the Wales Tourism & Hospitality Skills Partnership.