Industry Research

Read the key statistics about the tourism industry in Wales – including value, employment, enterprises and accommodation numbers. This section also includes key insights gathered direct from the industry via our Tourism Business Barometer and archived reports

View of Cefn Sidan Beach, Pembrey, West Wales

Wales Visitor Economy Profile

Wales Visitor Economy: Data on employment, earnings, enterprises & expenditure

Visit Wales Project Evaluations

An overview of the various project evaluations with their goals, methods, and outcomes

Wales Bedstock Data

Bedstock surveys show the number of tourism accommodation establishments and bed spaces in Wales by accommodation type as at June 2022.

Contact Research & Insights team

Email the team if you’d like to know more about the statistics and research available

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Previous Research conducted by Visit Wales

Previous Research conducted by Visit Wales, including Visitor Surveys and Visitor Attractions trends