Wales Visitor Survey (2011-19)
This survey captured a detailed profile of leisure visitors to Wales and their feedback of their experiences to improve Visit Wales’ understanding of the motivations, needs and behaviours of visitors to Wales. The results from the research were used to provide benchmarks for Visit Wales’ development and marketing strategies.
The reports covers three separate categories of visitors.
- UK staying visitors
- UK day visitors
- Overseas visitors
The reports are available via: Wales Visitor Survey | GOV.WALES
In 2019, a qualitative study was undertaken, which reveals why visitors feel the way they do about aspects of their visit and provides examples of individual experiences in more detail. The report is available via: Wales Visitor Survey 2019: Qualitative Research Findings (gov.wales)
Visits to tourist attractions in Wales (2008-2021)
This series monitored trends in the tourist attraction sector in Wales to provide a greater understanding of the sector to the industry and public sector organisations. Data was collected on visitor numbers and included a comparative analysis by regions and attraction type, alongside contextual data on operations, revenue, marketing and human resources.
The reports are available via: Visits to tourist attractions | GOV.WALES
