Market your business internationally to reach new audiences

In 2023, Wales welcomed 897,000 international visits, which was the third highest year recorded and spent £458 million (source – IPS figures).

If you are established in the domestic market and looking to reach international audiences, we want to support you to grow your product. The benefits of thinking internationally are:

counteracting seasonality;
international visitors are higher spenders on average;
longer lead times for international travel gives you the ability to plan ahead.

Get involved!

register your product for free on our globally promoted websites via our Tourism Product Database.
Visit Wales (consumer)
Travel Trade
Meet in Wales (Meetings, Incentives, Conferences and Events including Team Building activities);
keep us posted with your news and developments by e-mailing: productnews@gov.wales. We’ll share relevant updates with global colleagues, international Travel Trade and Business Events operators PR companies and VisitBritain;
sign up to our industry newsletter;
meet global operators and showcase your product on familiarisation visits. To be involved you will need to demonstrate you actively work with the Travel Trade or MeetInWales and your product is featured on our websites;
access B2B workshops, seminars and networking events by becoming a member of associations such as UKinbound, European Tour Operators Association (ETOA) and International Congress & Convention Association (ICCA) meetings industry association (mia);
attend a UK or overseas event. Look out for communication from our enewsletter for upcoming events.
Travel Trade events information
Business Events events information

VisitBritain

VisitBritain has a wide range of tools to support you in marketing your product internationally. Here are a few to get you started:

join a VisitBritain event (UK or Overseas) for pre-scheduled 1-2-1 appointments with international buyers;
sell your bookable product in over 90 countries via visitbritainshop.com;
know your market. Take a look at VisitBritain’s research and insights pages for market specific information that will help you understand international visitors;
VisitBritain has a programme of webinars about key inbound markets to the UK. You can access recordings and how to register for forthcoming webinars on their website;
find out more about preparing your business for international visitors.

TXGB

TXGB (Tourism Exchange Great Britain) facilitated by Visit Wales and VisitBritain links booking systems used by UK tourism businesses, or your own inventory, with a global network of distributors for consumers to book. It enables businesses of all types to manage their own pricing, availability and content in one place for use across multiple sales channels (including ones with no commission), which may help increase bookings.