Wales by Tails: A growing market worth barking about

For many people, dogs are part of the family. More travellers are looking for places that welcome their four-legged companions.

That's why Visit Wales is once again putting dog-friendly experiences in the spotlight through the Wales by Tails campaign. The campaign runs across Facebook, Instagram, Reddit, YouTube and Amazon Prime. Showcasing Wales as a great destination for dogs and their owners.

For tourism businesses, this is a chance to reach more dog owners and attract visitors all year round.

From coastal walks and mountain trails to dog-friendly places to stay, eat and visit, Wales has plenty to offer dogs and their owners.

Wales by Tails showcases these experiences, inspiring more visitors to choose Wales for their next break and encouraging longer stays.

Discover how we're promoting Wales as a dog-friendly destination and find ideas to help attract more visitors and their four-legged companions.

Dog-friendly beaches on the Welsh coast | Visit Wales

Pet-friendly accommodation | Visit Wales

Explore dog-friendly attractions in Wales | Visit Wales

A four day itinerary for a dog-friendly holiday in North Wales | Visit Wales

Dog owners often base travel decisions on whether their pets can come too. A clear dog-friendly offer can help businesses reach more visitors and increase bookings

Simple steps can make a big difference:

• make your dog-friendly policy clear on your website and booking channels
• highlight nearby walks, beaches and outdoor experiences
• provide practical touches such as water bowls, treats or dog-washing areas
• share dog-friendly content on social media
• encourage visitors to post photos and reviews featuring their pets

The Pets Welcome Award helps visitors easily identify businesses that welcome dogs and other pets.

This is a great opportunity for businesses across Wales to reach dog owners. Joining the scheme can help raise your profile and attract more visitors.

Find out more about joining the Pets Welcome Award scheme.