Understanding our target audience

Understanding our audience is essential. Our Hwyl campaign is grounded in insights and data that enable us to create detailed profiles of our target audience. By customising our content to meet their needs, we can enhance engagement, foster strong connections, and achieve outstanding results. Personalised, relevant content ensures our message hits home, driving interaction and loyalty. This approach can be mirrored in your own marketing efforts.

For the Hwyl campaign in the UK, our focus is on Independent Explorers who are:

Cultural explorers Click on the dropdown for information and example of social media post on Instagram
Enjoy live music, theatre, dining out, history, and museums.

Mostly aged 25-44, living with their partner, and without children.

Click on the button to view Instagram reel of Gottwood, underground electronic festival aimed at the cultural explorers.
Gottwood: The boutique, underground electronic festival on Anglesey

Luxury seekers Click on the dropdown for more information and example of promotional post on YouTube.
Love indulgence and the finer things in life.

Interested in modern art, vegan food, cars, and theatre.

Mainly aged 25-44.

Click on the button to view social media post targeting luxury seekers.
Relaxing at Ty Sawna and enjoying a meal at the Beach House, Oxwich Bay, Gower, West Wales.

Families Click on the dropdown for more information and example of social media post on Facebook.
Look for activities and accommodation suitable for all ages.

Enjoy travel, outdoor activities, and dining out.

Mostly aged 35-54, with one to three children.

Click on the button to view Facebook post, sharing perfect days out for families in half term.
Margam Country Park: Wales' ultimate family day out

Outdoor enthusiasts Click on the dropdown for more information and example of social media post on TikTok.
Passionate about nature and outdoor activities.

Interested in wildlife, adventure sports, and extreme sports.

Mostly aged 16-35, with a mix of those with and without children.

Click on the button to view TikTok post showing the adventure activities available in Wales.
Cymru: Adventures for everyone