'Starring GREAT Britain' Campaign 2025

Get involved in the new blockbuster VisitBritain ‘Starring GREAT Britain’ campaign

Visit Wales has partnered with VisitBritain to showcase iconic Welsh locations in the new 'Starring GREAT Britain’ campaign.

From the mystical worlds of House of the Dragon, His Dark Materials and Harry Potter, to the thrilling adventures of Doctor Who, Wales has been the backdrop for some of the most iconic Film and TV productions.

Watch this film featuring Jason Thomas, Director of Tourism, Marketing, Events & Creative, as he talks about the ‘Starring GREAT Britain’ campaign and emphasises Wales as a premier destination for film and television production.

Jason Thomas, Director, Tourism, Marketing, Events & Creative, talks about the ‘Starring GREAT Britain’ campaign.

The campaign film highlights scenes from HBO’s House of the Dragon, filmed in North Wales. 

Watch this 30 second edit as part of the overall 'Starring GREAT Britain’ campaign.

Shortened film from the overall 'Starring GREAT Britain’ campaign.

Film and TV shows are powerful motivators for travel. VisitBritain’s latest research shows that more than 9 out of 10 potential visitors to the UK are keen to visit a film or TV location during their trip.

Visit Wales works closely with Creative Wales on the promotion of Wales as a screen tourism destination.

Get Involved:

  • Find out how joining our quality assurance schemes can provide reassurance to your guests and business. Businesses supporting TV/Film crews can sign up for the Visit Wales Welcome Award to promote their services.
  • VisitBritain invites businesses, attractions, and destinations to share local screen tourism experiences using #StarringGreatBritain.
  • Use the tags #FeeltheHwyl, #Hwyl, #VisitWales, and #CroesoCymru and share your screen tours and experiences at productnews@gov.wales.

Find out more on how to get involved in the 'Starring GREAT Britain’ campaign.

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