Marketing plans for 2027
Whether you're a tourism business, stakeholder or industry partner, this free webinar is a great opportunity to:
- Be the first to hear about Visit Wales' new themed year, Year of Cycling.
- Discover how we plan to make 2027 a celebration of all types of cycling and experiences in every part of Wales and how your business can get involved to maximise opportunities.
- Learn about our Year of Cycling campaign plans for 2027, including creative direction, target audiences and media plans.
- Hear how Visit Wales is preparing for the Tour de France Grand Départ in Wales and the opportunities it presents to showcase Wales as a tourism destination and grow all types of cycling tourism in 2027 and beyond.
- Discover the free resources and marketing assets available to support your own promotional activities.
- Receive the latest research and business updates.
- Find out how your business can benefit from the Cyclists Welcome Award scheme and available funding.
We’ll also host a live question and answer session at the end of the webinar, giving you the opportunity to ask questions directly to the Visit Wales team.
Registration is now open. Book your free place today.
This free webinar will take place via Microsoft Teams on 26 November 2026 from 2:00 pm – 3:30 pm.
Please note, this meeting will be recorded and will be made available to view via the Welsh Government’s tourism industry website: Industry engagement events | Get Involved | Industry Visit Wales
Disclaimer: This webinar is intended for individual participants only. Please do not use AI bots or automated systems to join our virtual meetings. If an AI bot is detected, the participant will be removed and invited to rejoin once the AI function has been disabled. A full recording of the webinar will be made available on our industry website following the event.
Participation is subject to the Tourism Industry Privacy Notices | Industry Visit Wales, which outlines how webinar recordings and attendee data are handled in accordance with GDPR.
