Meet our Visit Wales tourism industry leadership team

Cardiff Bay aerial photo

Cardiff Bay aerial photo

Meet the Visit Wales tourism industry team

Our senior team are committed to supporting the tourism industry in achieving a prosperous, sustainable, and innovative future. Find out more about their roles and how they are working to help you succeed in tourism.

Our Director

Jason Thomas

Director of Tourism, Marketing, Events and Creative

Our senior team

Person Image

Heledd Owen

Deputy Director - Marketing Tourism and Business

Ian Williams

Deputy Director - Tourism Development & Events

Person Image of Lucy von Weber

Lucy von Weber

Head of Marketing

Craig Goodwin

Head of Brand Cymru Wales

Joanne Starkey

Head of Research

Related stories

Three glamping huts looking out across Llechwedd slate mountains

Regional industry engagement and regional team contacts

Find out who to contact in Visit Wales for your region and about your Regional Tourism Forum

Group boarding Dale Princess boat at Martin's Haven, Skomer, Pembrokeshire.

Working with us

Find out about the different ways you can work with us and connect with the Visit Wales industry team

Inside the grounds of a castle with views of the sea beyond.

Want to work with the Travel Trade?

Here are some of the ways you can work with us to reach the Travel Trade.

Looking down on Tenby onto the harbour, castle and beach

Tourism industry news

See all of the tourism industry news issued by Visit Wales