Meet our Visit Wales tourism industry leadership team

Cardiff Bay aerial photo

Cardiff Bay aerial photo

Meet the Visit Wales tourism industry team

Our senior team are committed to supporting the tourism industry in achieving a prosperous, sustainable, and innovative future. Find out more about their roles and how they are working to help you succeed in tourism.

Our Director

Jason Thomas

Director of Tourism, Marketing, Events and Creative

Our senior team

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Heledd Owen

Deputy Director - Marketing Tourism and Business

Ian Williams

Deputy Director - Tourism Development & Events

Person Image of Lucy von Weber

Lucy von Weber

Head of Marketing

Craig Goodwin

Head of Brand Cymru Wales

Joanne Starkey

Head of Research

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Tourism industry news

See all of the tourism industry news issued by Visit Wales