If you’re looking to connect with key decision-makers in the group Travel Trade, Visit Wales invites you to be part of the Visit Wales pavilion at the British Tourism & Travel Show (BTTS) on 19 March 2026 at the NEC, Birmingham. 

BTTS brings together decision-makers actively seeking fresh ideas for group holidays, day trips and excursions.

Why exhibit?

  • Meet and do business with key buyers from the group Travel Trade;
  • Strengthen relationships with existing customers;
  • Raise your profile in the group travel market;
  • Be visible among your competitors;
  • Build valuable connections and grow your professional network.

Who exhibits?

Tourism suppliers wishing to work with the Travel Trade including:

  • Hotels
  • Visitor attractions
  • Experience providers
  • Destination marketing companies
  • Sporting venues
  • Theatres
  • Local Specialists
  • Transport providers

Who you will meet?

BTTS welcomed over 2,000 attendees from 23 countries in 2025 including:

  • Coach operators;
  • Tour operators;
  • Group travel organisers;
  • Travel agents;
  • Wholesalers;
  • Education & youth organisers;
  • Sporting event organisers.

Exclusive show initiatives

VIP Buyers Programme

Working with partners and exhibitors

  • BTTS undertake a robust qualifying process for all, and buyers must fulfil the strict criteria of the process

This ensures you meet and do business with the people that matter.

Meeting Planner

  • This free of charge technology is open to all exhibitors. 
  • Access buyers ahead of the show, request a meeting and then fill up your diary. 
  • Those who engage with pre-arranged meetings are proven to have a more successful event.

Exhibiting offer

Visit Wales has secured space for up to 9 stands and have negotiated a reduced rate with the organisers as follows:

  • £1,800 + VAT, total cost for partner stand
  • £900 + VAT (each), option for up to 2 partners only to share and split costs

Please note that the cost of a partner stand does not include travel and subsistence costs. Places are limited and allocated on a first come first serve basis.

Package includes

  • Furniture: storage cabinet, 2 stools;  
  • Graphic board:  artwork to be provided by exhibitor.  Option to bring own banner stands for your 2m x 2m area if you wish instead of providing artwork to print graphic boards;
  • Company name fascia board;
  • Stand lighting & carpet;
  • FREE Wi-fi (available within the hall).

How to book

If you are interested in attending contact Lloyd Jones on 01733 889684 or email ljones@divcom.co.uk.  

If you’d like to find out more about the Visit Wales pavilion, contact Tracey Rogers on 0300 061 6093 or email: tracey.rogers@gov.wales

Please note that if you do attend, your stand must be manned all day, with only 2 people at one time.

The British Tourism & Travel Show is a Travel Trade event only and there will be no opportunity to meet direct with consumers.  You must have an appropriate Travel Trade friendly product and offer Travel Trade rates (commission/net rates).  Any accommodation provider wishing to exhibit must be either Visit Wales or AA graded. Activity providers need to go through the Visit Wales Accreditation Scheme where required.

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