Exhibit at the British Tourism & Travel Show 2026

If you’re looking to connect with key decision-makers in the group Travel Trade, Visit Wales invites you to be part of the Visit Wales pavilion at the British Tourism & Travel Show (BTTS) on 19 March 2026 at the NEC, Birmingham. 

BTTS brings together decision-makers actively seeking fresh ideas for group holidays, day trips and excursions.

• Meet and do business with key buyers from the group Travel Trade;
• Strengthen relationships with existing customers;
• Raise your profile in the group travel market;
• Be visible among your competitors;
• Build valuable connections and grow your professional network.

Tourism suppliers wishing to work with the Travel Trade including:

• Hotels
• Visitor attractions
• Experience providers
• Destination marketing companies
• Sporting venues
• Theatres
• Local Specialists
• Transport providers

BTTS welcomed over 2,000 attendees from 23 countries in 2025 including:

• Coach operators;
• Tour operators;
• Group travel organisers;
• Travel agents;
• Wholesalers;
• Education & youth organisers;
• Sporting event organisers.

VIP Buyers Programme

Working with partners and exhibitors

• BTTS undertake a robust qualifying process for all, and buyers must fulfil the strict criteria of the process

This ensures you meet and do business with the people that matter.

Meeting Planner

• This free of charge technology is open to all exhibitors. 
• Access buyers ahead of the show, request a meeting and then fill up your diary. 
• Those who engage with pre-arranged meetings are proven to have a more successful event.

Visit Wales has secured space for up to 9 stands and have negotiated a reduced rate with the organisers as follows:

• £1,800 + VAT, total cost for partner stand
• £900 + VAT (each), option for up to 2 partners only to share and split costs

Please note that the cost of a partner stand does not include travel and subsistence costs. Places are limited and allocated on a first come first serve basis.

• Furniture: storage cabinet, 2 stools;  
• Graphic board:  artwork to be provided by exhibitor.  Option to bring own banner stands for your 2m x 2m area if you wish instead of providing artwork to print graphic boards;
• Company name fascia board;
• Stand lighting & carpet;
• FREE Wi-fi (available within the hall).

If you are interested in attending contact Lloyd Jones on 01733 889684 or email ljones@divcom.co.uk.  

If you’d like to find out more about the Visit Wales pavilion, contact Tracey Rogers on 0300 061 6093 or email: tracey.rogers@gov.wales

Please note that if you do attend, your stand must be manned all day, with only 2 people at one time.

The British Tourism & Travel Show is a Travel Trade event only and there will be no opportunity to meet direct with consumers.  You must have an appropriate Travel Trade friendly product and offer Travel Trade rates (commission/net rates).  Any accommodation provider wishing to exhibit must be either Visit Wales or AA graded. Activity providers need to go through the Visit Wales Accreditation Scheme where required.