Wales is a fantastic destination to explore by bike, with cyclists looking for places to stay, eat and visit along the way. Make sure your business is ready to welcome them by joining the Cyclists Welcome Award scheme.
The scheme helps cyclists find businesses with the facilities and services they need. It also shows that your business is ready to welcome cyclists.
Our recent research found that 60% of cyclists see a warm welcome as essential. As the Tour de France puts Wales in the cycling spotlight, being part of the Cyclists Welcome Award scheme can give your business the opportunity to provide a memorable visitor experience.
A few thoughtful touches can make a big difference.
They help cyclists feel welcome, supported and more likely to stay longer. These changes are simple, but their impact lasts.
For many businesses, it starts with recognising cyclists as valued visitors and showing that from the moment they arrive
Offer a warm welcome
- Be ready to greet cyclists in all weathers
Provide the basics
- Safe, secure bike storage
- Space for wet kit, helmets and bags (drying room or towels)
- Easy access to water refills
Make essentials easy
- Offer a repair pump and multitool
- Provide take-away food and drink
- Use clear signage so cyclists know what’s available
Share local knowledge
- Know the type of cycling in your area (MTB, road, gravel, leisure)
- Recommend 2–3 local routes (easy, scenic, challenging) or link to the Visit Wales route tool
- Know the nearest bike shop, café and repair point
- Share updates on roadworks, closures or local conditions
- Suggest scenic stops, great coffee spots and photo points
Connect with the community
- Link with local cycling clubs and explore ways to include visitors
Support onward travel
- Signpost transport options and travel support
- Provide maps and highlight nearby attractions and places to eat
Equip your team
- Make sure staff understand cyclists’ needs and offer a warm, consistent welcome. Support for training is available through the Flexible Skills Programme to help staff build the skills and confidence to provide an even better visitor experience.
Enhance the visitor experience
- Let visitors know where they can watch the event (free on Channel 5 and highlights on S4C)
- Share the Plan Your Route tool to help them explore further
Small actions add up. Get the basics right, and cyclists are more likely to return, stay longer and recommend your business to others.
