Responsible Tourism in Wales

Responsible Tourism forms part of our Welcome to Wales: Priorities for the Visitor Economy 2020-2025 where our ambition is to grow tourism for the good of Wales. This means economic growth that delivers benefits for people and places, including:

• environmental sustainability
• social and cultural enrichment
• and health benefits.

Responsible tourism means making better places for people to live in and to visit. It’s about:

• Minimising negative impacts on the environment and local culture.
• Maximising economic benefits for local people.
• Respecting and celebrating Welsh heritage, language, and landscapes.
• Encouraging year-round, low-impact travel that supports communities beyond peak seasons.

Addo is our long-term responsible tourism campaign, where we encourage visitors and locals to promise to do the little things that make a big difference, to look after our land, our businesses, our communities and each other.

Here’s how you can support the Addo campaign:

• Encourage your visitors to be thoughtful and help them experience the hwyl of Wales safely. Remind them to prepare for each adventure come rain or shine. Share some of the safety messages from the resources below.
• Share the Visit Wales #Addo social media posts to keep visitors informed. 
• Use the Addo logo in your relevant marketing content.

• AdventureSmart - Useful resources that can be used by visitors and local communities. Together we can enjoy the great outdoors safely.
• Safety advice for exploring our National Parks - all the information you'll need to find out more about visiting our National Parks safely.
• RNLI’s guide to beach safety - whether visitors want to hit the surf, walk the coast path, set sail or feel the sand between the toes, they can follow these helpful tips to keep safe on our beaches. 
• Float to live - RNLI’s staying safe advice is useful to everyone, however you use the water.
• Countryside code: Your guide to help visitors follow the countryside code.
• Images and Addo logo – use the Addo images and logo in your marketing materials. Addo appropriate images can be downloaded from the Visit Wales Assetts Library.
• Sustainable Tourism Wales - Sustainable Tourism Wales | Business Wales